ING Direct wanted to remind customers that saving is a state of mind, so we created a series of Youtube videos to reinforce their message. It garnered a ton of enthusiasm and positive feedback with 26,000 views in the first week.
THE CONCEPT: Hire independent musicians and artists to interpret ‘saving’ manifestos. This installment is by Goods NYC – animator of the opening credits for Mad Men – I worked closely with Jason through the entire animation process. Music by Setting Sun.
CLIENT: ING DIRECT US
CREATIVE DIRECTORS: Bruce Philip, Philippe Garneau,
WRITER: Philippe Garneau
ART DIRECTOR: Chris Hobson
WRITER: Bruce Philip
ANIMATION: Jason Goods
MUSIC: Setting Sun