In the US market ING DIRECT is most known for their iconic orange ball. The challenge was to create a long standing campaign for all mediums that leveraged their ball, integrated their products and encapsulated their witty brand voice. So I kept it simple and proposed that everyone just “Touch the ball,” a branded trans-formative moment that only they could own.
CLIENT: ING DIRECT US
PRODUCT: Orange Savings
CREATIVE DIRECTOR: Chris Hobson
ART DIRECTOR: Chris Hobson
WRITER: Bryan Hobson, Chris Hobson