Point of purchase posters celebrating the zen-like art of design that Infiniti prides itself on. The cue for these dealership posters came from the United States where we adapted their strategy for the Canadian market to introduce their new vehicles and show their pride.
AGENCY: TBWA Toronto
CREATIVE DIRECTOR: Joe Amaral,
Chris Hobson, Jonathan Careless
ART DIRECTOR/DESIGNER: Chris Hobson
PHOTOGRAPHER: Frank Hoedl