Canadian Living was loosing relevancy in the Canadian market, the brand needed to reach younger audiences. The logo was dated, the photos were unappealing, the magazine and website needed a major facelift. Working closely with their team including the Editor and Creative Director we completely refreshed their model and provided a curated point of view on their graphic principles, fonts and photography. We moved this brand to a more youthful era while still respecting it’s heritage and current readership.
Creative Director: Chris Hobson
Designer: Taps Das